VRMA Advocacy Toolkit

Use the resources below to make sure you are up-to-date and informed on the latest news surrounding short-term rental regulations. Click on the headers below to learn more!



Starting an alliance of fellow managers, property owners, and businesses will help you when a regulatory fight starts. These tools and resources are to help you organize and engage others in protecting short-term rentals.


Once you have organized your alliance you will need to engage policy makers. This engagement can take place before a regulatory issue occurs. Keeping policy makers informed about your business and industry is crucial in ensuring that you are a stakeholder in any regulation discussion. These tools and resources will help you engage policy makers and inform others about short-term rentals.

      • VRMA Voice: Vacation Rental Messaging GuideA messaging guide to assist you in promoting the professional vacation rental manager and responding to policymakers and opponents concerns regarding short-term rentals.
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    • Video: Connecting with Policy Makers: Matt Kiessling of the Travel Technology Association discusses how your alliance should connect with policy makers.
    • Video: Speaking to Policy Makers: Robert St. Genis of the Los Angeles Short-Term Rental Alliance (LA-STRA) discusses tips on what information to present at a city council meeting and how to organize your alliance members for that meeting.
    • Video: 2016 RoomScore: Andrew Moylan, the Executive Director of the R Street Institute discusses R Street’s 2016 RoomScore study and how you can use it to fight onerous regulations.
    • Video: Working with the Press: Learn how to interact with the press as a short-term rental alliance in this interview with Robert St. Genis of the Los Angeles Short-Term Rental Alliance (LA-STRA).
    • Economic impact studies are great tools that help inform policy makers of the importance of vacation rentals. Here are samples of studies that have been done throughout the U.S. These studies may not be specifically about your community, but you can find a community that is similar in size that still demonstrates its impact.